The Health Well Group needed a cohesive identity and a website for each side of the business: Health Well for insurance and protection, and Health Span for health and wellbeing.
The Health Well Group runs two related businesses. Health Well covers personalised insurance and protection. Health Span focuses on health and wellbeing. Different audiences, shared values.
They needed a brand that tied the two together without making them look identical, plus a clean, trustworthy website for each.
A shared heart mark and type system, in two colourways: blue for Health Well, green for Health Span.
Campaign and out-of-home assets that put the brand to work in the real world.
A clear, trustworthy website for each brand, built around the same visual language.
The same heart mark, type and layout, tuned to each brand's job and colour.
Insurance and protection, in a confident blue.
Health and wellbeing, in a fresh green.
Shared mark, typography and layout across both.
Tell us what you're building and we'll design an identity that works everywhere it shows up.
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